Vegan and cruelty-free foundations

High-Quality and Cruelty-Free Foundation You Must Try!

Foundation is a daily staple for many women in their makeup routine. It hides the imperfections that many of us don’t want others to see. Plus, who doesn’t want a flawless looking smooth face when going out on the town? While our faces may not always be perfect, there is something makeup companies are now producing that is! That is, cruelty-free foundation. 

Here we will walk you through exactly what cruelty-free foundation is and why you need it! Then, you can take a look at the best rated cruelty-free foundations too.

What is cruelty-free foundation?

Starting your journey to a cruelty-free makeup routine can be tricky. There are many makeup products out there claiming to be cruelty-free, vegan, and organic when they aren’t really considered any of these.

A cruelty-free makeup product must never be tested on animals at any point during creation. This means that each individual ingredient used in the product cannot be tested on animals by the company or any third party. Additionally, any raw materials purchased by the company’s suppliers cannot be tested on animals. 

Finally, an important and often overlooked aspect of cruelty-free, the company cannot sell to markets that require animal testing by law. This often becomes a huge issue since countries like China require this testing for products sold.

What about vegan makeup?

Vegan and cruelty-free are two different things and it is crucial that we understand the difference. If the product is vegan, it is also cruelty-free. However, a product can be cruelty-free and not vegan. Vegan simply means that no animal products were used in product creation while cruelty-free relates to the testing done after creation.

Related Post: Our Beginner’s Guide to Vegan Makeup

How to know if it is a cruelty-free foundation

Certification is crucial in many industries including food, health, and makeup. There are mainly three organizations that certify makeup products as cruelty-free. These organizations are Leaping Bunny, Choose Cruelty Free, and PETA. Many of us frequently hear of PETA but may not be familiar with the other two. Knowing about each of these organizations may make your makeup search a bit easier.

When shopping, you will want to look out for a little bunny logo on the product symbolizing its certification of “cruelty-free”. By finding this certification and ensuring that one of the above organizations deemed it cruelty-free, you should be good to go on purchasing your new product!

Best Cruelty-Free Foundation by Type


Wet-n-Wild Photo Focus Foundation

Sappho Liquid Foundation

Physicians Formula Nude Wear Touch of Glow Foundation

FACE Atelier Ultra Foundation Pro

e.l.f. Acne Fighting Foundation

Liquid (cruelty-free foundation with considerations)

NYX Total Control Drop Foundation

Tarte Amazonian Clay 12-hour Full-Coverage Foundation

Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup


Cover FX Pressed Mineral Foundation

e.l.f. High Definition Powder

Kat Von D Lock-It Setting Powder

Powder (cruelty-free foundation with considerations)

NYX Stay Matte But Not Flat Powder Foundation

bareMinerals Original Loose Powder Foundation

Urban Decay Naked Skin Ultra Definition Powder Foundation

BB and CC creams 

e.l.f. BB Cream

IT Cosmetics Your Skin But Better CC+ Cream

Physicians Formula Super BB

BB and CC creams (cruelty-free foundation with considerations)

NYX Cosmetics BB Cream

bareMinerals Complexion Rescue Tinted Hydrating Gel Cream

Smashbox Camera Ready BB Cream


Cover FX Cover Click Concealer + Foundation

Stila Stay All Day Cover Powder Finish Foundation & Concealer

Anastasia Beverly Hills Stick Foundation

Stick (cruelty-free foundation with considerations)

NYX Mineral Stick Foundation

Smashbox Studio Skin Face Shaping Foundation Stick

Tarte Clay Stick Foundation


e.l.f. HD Mattifying Cream Foundation

Cover FX Total Cover Cream Foundation


Stila Aqua Glow Serum Foundation

IT Cosmetics Confidence in a Compact Solid Serum Foundation

Serum (cruelty-free foundation with considerations)

bareMinerals bareSkin Pure Brightening Serum Foundation

Set the foundation of your day

Many of us begin each and every day off by putting on a fresh face of makeup. It can be a confidence booster and it is definitely part of our routine whether we are going out on the town or just to the grocery store. 

Start your day off right by choosing makeup products ethically made. Cruelty-free foundation is a must to protect your face and the planet! 

Related Post: Our Favorite Vegan Mascaras You Have to Try!